ABOUT

Led by Found's 'The Dink', comes this brand film for Facebook Ad Agency, Abacus.

The conceptual film follows the journey of a pixel as it navigates puzzles, tunnels and trapdoors to its destination. The abstract, collaborative brief from Abacus encouraged play and exploration, offering a great deal of freedom in the design and finish of the pixel world, for a smart and arresting brand film.

Animated with C4D, Substance Painter, Octane and Unfold3d. Sound design by the wonderful Echoic Audio.