ABOUT

"Bee_nfluencer has turned social media into a hive of activity, and has been spreading the word about the extinction threat facing the humble bumble bee since April 2019. But it turns out that Bee has had a few helpers too – she’s been working with Publicis Conseil, Publicis Consultant, Marcel and Blue 449 in Paris, who have assisted her with her lively social content. It’s been a smart strategy for Bee, as by building her reach and attracting attention from brands, she’s been able to put her influencer fees towards Fondation de France’s Bee Fund. Bee isn’t just raising awareness; she’s raising money.
Recently, Bee and her collaborators at the various Publicis agencies have had a real reason to celebrate. Their project together topped the rankings of Publicis Groupe’s Cannes-Do award show, in the non-profit category. The project was recognised on stage at the Palais des Festivals in Cannes, with Publicis Groupe CEO Arthur Sadoun handing out the awards."