ABOUT

Sadia is a major Brazilian food producer. It is among the world’s leading producers of frozen foods, and is Brazil’s main exporter of meat-based products. In partnership with Fifties, a modern hamburger restaurant, this promotion was purposed to launch the new line of hot dog sausages produced by Sadia.
Being Fifties restaurant atmosphere focused on the 50's style, the purposed campaign associated the new hot-dogs to classical music hits that, just like our hot-dogs, are hard to leave our mouths.
Reinforcing the concept, by buying one of our hot-dogs the consumer would compete to win an amazing jukebox.