Rodrigo Di Marzo Art Director /​ Master Graphic Designer

ABOUT

Häagen-Dazs was about to launch their new Milk-Shake line at their branches. Planned to happen during the summer, the concept was designed from the idea of movement that the product name and the season suggests. The whole campaign follows this dynamic rhythm, which reinforces the concept: New Häagen-Dazs Milk-shakes. The taste that will shake you.

The art direction contrasts colourful illustrations with elements and background in milky cream and brown tones. The printing was achieved in special cream-sparkling paper, and the final result is a young yet elegant material.

MADEIT CREDITS

  • Häagen-DazsClient
Add yourself to this project

Who liked - Häagen-Dazs Milk-Shake Launch

Back to Häagen-Dazs Milk-Shake Launch project