ABOUT

CONCEPT
Carryfix is a portable shopping bag handle designed by Formeta Design for Formeta House, the studio's consumer product brand. It responds to an everyday handling problem: thin bag handles pressing against the hand while separate loads become difficult to manage.

DESIGN APPROACH
A rotating lock gathers bag handles into one grip and allows bags to be inserted or removed. The compact form is developed around that movement, bringing the mechanism and gripping surface into one small object that can travel with the user.

Sketch studies, colour alternatives and usage scenarios show how the product moves from a focused carrying problem to an everyday object.

OUTCOME
Carryfix demonstrates Formeta's own product work, connecting industrial design, handling and a simple mechanical interaction. The project is presented through product imagery, sketches and a visual usage guide.

Design: Formeta Design
Product brand: Formeta House