ABOUT

FORMAT.LDN Were commissioned to develop a brand for a UK based fashion label. The client first approached us in the early stages of setting up, and as such didn't have a solid brand name. Through a series of brainstorming sessions we came up with Destrukt Apparel. This reflected the client's USP being a british based, produced and manufactured company. Designing and making fashion products for the UK highstreet as well as a boutique store.

The challenge was to design a brand which would reflect it's urban roots. A brand which could adapt and still stand strong on the highstreet.