Fold7
London
ABOUT
Mads Mikkelsen returns for this spot for Carlsberg confessing that “in the UK, Carlsberg has pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of Carlsberg Pilsner, Mads hints at what happened to the person responsible for the old beer... Major Tom were commissioned to write a score to help captivate this forboding scene.
MADEIT CREDITS
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CarlsbergClient
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Rupert JordanCreative Director -
750mphSound Company -
Adrian LimCreative Director -
Ahmed El-Azma2D Artist -
Alastair PorterSenior Brand Manager -
Bill SmedleyEditor -
Cameron JohnsonMatte Painting -
CARLSBERG UKOther -
Charles Dockerill2D Artist -
Chloe CooperBusiness Director -
CLIFFORD FRENCHPR Agency -
Gaurav Mathur3D Artist -
Greg SpencerCreative Director -
Imogen PaiProducer -
INITIATIVEMedia Placement -
James BamfordColourist -
James JoiceManaging Director -
Jamie CravenHead of Design -
Liam NewtonVice President of Marketing -
Liam NewtonVice President of Marketing -
Lynsey WoodsDirector of Marketing -
Lynsey WoodsDirector of Marketing -
Maggie RobertsHead of Creative Services -
Matt McDougal2D Artist -
Max Di NunoAgency Producer -
Michelle HickeyAgency Producer -
Nicolai FuglsigFilm Director -
Olivia O’Neil2D Artist -
Paul MorrisHead of Sponsorship and Activation -
Paul MorrisHead of Sponsorship and Activation -
Rasmus VidebaekD.O.P -
Rupert JordanCreative Director -
Ryan NeweyChief Creative Officer -
Samuel JohnsonBrand Manager -
Tim WildProduction Company Producer -
Yelena GaufmanStrategy Partner -
Patrick Keogh3D Artist -
The MillPost Production Agency -
Creative Circle, Creative Foundation & The UK Creative Festival -
Fold7Advertising Agency -
Charlie MoretonEditor -
WorkPost Production Agency -
Kathryn MasonAccount Manager