ABOUT

WHAT WE WERE ASKED
Bring Snoop Dogg’s Dr. Bombay Ice Cream line to life.

WHAT WE DID
Channeled Snoop Dogg’s trademark fun and groovy style with a refreshed package design and playful new product names and messaging, all to ensure an “elevated” position on the shelf and in consumer awareness. The stars of the new package design are eight unique illustrations, created to highlight the one-of-a-kind ice cream flavors, all while staying true to the Dr. Bombay brand.

WHAT WE ACHIEVED
Immediate acceptance from over 200 Walmart regions, a social media craze, and a very happy Snoop Dogg!