ABOUT

WHAT WE WERE ASKED
Launch a unique collection of frozen meal kits inspired by authentic Asian street food into mainstream retail, amidst the stronghold of established brands dominating this category.

WHAT WE DID
Participated in the initial research phase and used the gathered data to create a brand name, brand identity, messaging, and package design for Laughing Tiger. Crafted bright and friendly custom illustrations featuring a naughty tiger named Roary, showcased mouthwatering dishes, and created an engaging and lively social media campaign to drive trial.

WHAT WE ACHIEVED
Immediate acceptance from retailers, requests to add new items to the already very successful launch, and several thousand followers after a Laughing Tiger-sponsored Tuk Tuk challenge in Asia!