ABOUT

WHAT WE WERE ASKED
To help the Commission promote Idaho® Potatoes in the US and abroad.

WHAT WE DID
Thought that there is nothing more memorable than a ubiquitous four-ton potato going to every state in the country to promote these fantastic tubers. So we built a pop culture icon that reached the other side of the world in fame, and helped those in need while traveling from state to state. The website features a Potato Tracker, a Tour Schedule and edutainment bits aimed at the younger audiences.

WHAT WE ACHIEVED
Started in 2012 and still running! Visited over 300,000+ cities nationwide. Traveled to 49 states, including Alaska. Donated more than $75,000 to charities across the country through our “A Big Helping” program.