ABOUT

WHAT WE WERE ASKED
Rebrand an engineered wood company following a merger that propelled it to industry-leader status in North America.

WHAT WE DID
Following extensive research, started by changing its previous name, Pacific Woodtech, to PWT, to reflect the radical albeit deliberate changes that were happening in the company. We redesigned the brand to give it a stronger, more elegant presence, developed a smarter UX for their B2B website, social media, and commissioned stunning professional photography of their facilities and crew.

WHAT WE ACHIEVED
A completely modern, updated look that re-established the strength of its products and people.