Ԁ⅄˥Ⅎ FLYP
Multimedia Designer
ABOUT
MU creates pleasure. Tasty and healthy, their menus are cooked and made without hurries, privileging the use of meat of excellence, fresh vegetables and virgin olive oil, aiming to conquer the fast-food industry with gourmet and healthy roast beef sandwiches. The name comes from mu (moo), the Portuguese onomatopoeia of the sound of the cow, and the logo follows the same concept, shaping the silhouette of a bovine. The slogan is a wordplay in Portuguese - “rosbife aos molhos” can be understood as “lots of roast beef” and “roast beef in sauces”, making reference to the special and unique sauces Mu offers on their menus.

Back to Mu - Art Direction and Branding project