ABOUT

HighBrow is a lash and brow parlor that provides diverse eyelash and eyebrow treatment and shaping services. They also prepare estheticians with eyelash extension training under the name Highbrow Academy, so the logo had to be designed with multiple variations in mind. Their target audience is women aged 30-60 who want an elegant and finished look without having to wear much makeup; an Art Déco / Art Nouveau style was used so as to appeal to its main consumers, incorporating an eyebrow into the design without looking childish or cartoonish, but rather with sophistication and class.