ABOUT

High in protein, cheap to produce, and with a much lighter carbon footprint than meat or dairy farming, bugs are already part of the diet for more than two billion people worldwide. Taking advantage of the fact that in the Western world people still struggle to disassociate the nutritional value from the source, where most insects are considered pests, Bug Hungry emerges as a sophisticated yet playful brand that sells edible insects as a healthy snack, with a classy and funny side. The present logo uses the negative space of the body of a cricket to show a fork, universal symbol for food, consolidating the whole graphic and marketing concepts behind the vintage look and smart humor.