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Life is made of choices, and there’s a lot to choose from when it comes to lighters. They all seem like the same, but in reality they can be very different, specially when it comes down to quality. BIC’s lighters offer a wide variety of qualitative characteristics that can’t be found on other lighters: a stable flame, a strong safety hood, a highly resistant body and a long-lasting flame.
The challenge of this contest was to create a eye-catching story with which the potential buyer can relate to, emphasizing the qualitative advantages of BIC lighters over the rest of the lighters on the market.