ABOUT

OVERVIEW
An old and tired farmer who owned a lot of ducks is visited by a young customer who treks across fields to buy a duck from him, but he has none to give. He doesn’t know where they’ve gone. It turns out all the talented ducks have left to join Flying Duck Studio Lab.

THE ARTISTS
Based in London, Ploy is an experienced Motion Graphic Designer and Animator with over 10 years of expertise in the field. She possesses excellent skills in 3D, which adds value to our efforts to promote diversity in traditionally male-dominated areas. Ploy particularly enjoys working on complex and innovative projects that require unconventional approaches. When she’s not working, Ploy loves to indulge in console gaming, read comic books and fantasy novels, and spend time with her furry feline friends.

Matthew Williams is a highly talented composer and sound designer, who has been nominated for a BAFTA award. His work spans across a wide range of mediums, including Film, Animation, TV, Interactive, Theatre, Radio, and Audiobook. We have had the pleasure of collaborating with Matthew on various projects and have always been impressed with his ability to deliver innovative and exceptional creative solutions.

THE BRIEF
Ploy was approached by Flying Duck Studio Lab to create an animation to promote our launch. We gave her the freedom to create anything she desired, as long as it had some loose connection to either our logo or ethos.

THE PROCESS
For this project, Ploy followed a similar process that she uses for her personal projects. She began by coming up with a basic idea and then fleshing out a story. Next, she headed to Pinterest and looked through all of her boards for inspiration to create a moodboard, organising inspirations into different categories like style, colour, shots, general inspiration, etc.

From there, Ploy made sketches that she transferred to her computer and made a boardomatic from. Here, she could start to see how the pacing of the piece and the musical style were working together.

The animatic was where Ploy really started to concentrate on the placement and composition of the shots. After she was happy with everything, she moved onto the animation before texturing and final colour correction.

THE TECHNIQUE
3D and Cinema 4D
Using software such as cinema 4D, after effects and Procreate, Ploy built the world of her film in 3D animation starting with very simple hand drawings on paper.
Software: Cinema 4D, Arnold, After Effects, ProCreate

RESULTS
Having Ploy as a member of our collective, fills us with immense pride. Her work is simply brilliant and of the highest standards, especially when it comes to animation that is edgy and unique. Her latest piece is our very first Ident, and we are beyond thrilled with it. We are extremely excited about the film and absolutely love it.

OUR CREDITS
Production: Flying Duck Studio Lab
Director and Animator: Ploy Motion
Sound and music: Matthew Williams