ABOUT

When the 700MHz band closed down for wireless microphone users, Fluro created an awareness campaign for this government initiative, while promoting Sennheiser products that were eligible for discounts on the scheme. Fluro created a multi-channel campaign that was promoted at events and through social media. Our ‘Stay Heard’ campaign featured a health check quiz so users could see if their equipment would be affected, plus a list of new Sennheiser products they could claim huge discounts on with the Digital Dividend scheme, if it was. The campaign created plenty of noise with over 3,800 visitors to the site and lots of follow-up enquiries for the range of Sennheiser products available on the Digital Dividend scheme.