ABOUT
National PET Imaging Platform (NPIP) is a pioneering startup poised to revolutionise PET imaging technology in the UK. With a mission to establish state-of-the-art facilities and capabilities, NPIP aims to bring ground-breaking advancements in PET imaging, fostering scientific discovery, enabling collaborative research, and maintaining the UK’s leadership in medicines discovery.
The world of medical science doesn’t stand still. It is ever-changing; ever-evolving. New innovations and discoveries result in a forward-thinking, constantly changing landscape.
NPIP, and it’s progressive offering, is a shining example of this. State-of-the-art scanning technology results in realtime data; live, as it is happening. No two seconds the same. Constant movement.
Therefore, we wanted the NPIP brand to echo this. To move away from the static, corporate, ‘one-size-fits-all’ territory and, instead, lead the way with a brand which moves, evolves and innovates – positioning it at the forefront of the medical science world.
We delved into the visual representation of NPIP, exploring imagery, illustration, iconography, graphical assets, colour schemes, and typography. The goal was to create a visual language that conveyed the cutting-edge nature of PET imaging while maintaining a sense of innovation and collaboration.
Back to An evolutionary brand for a revolutionary imaging technology platform project
Jane Kott
Creative Director, goodloan.ai
United States
Emma Dixon
Joint Head of Design, Fluid
United Kingdom
Mag. Vladimir von Bergdorff, MA
Group Managing Director, Foster + Svensson
Serbia (Republic of)
Sofia Valova
Brand Designer, Freelance
Spain