As one of the freshest girl groups of the past few years, Little Mix are known for having fun with the latest trends. We therefore got the exciting task of doing a little ‘mixing’ ourselves when Sony Music approached us and asked if we could create a new visual identity for the girl band.
We looked back to the themes of the 90s to create a fun, young and bold image for the various editions of their album and singles. The creative showcased a kaleidoscope of colours and patterns but still took a direct influence from the existing Little Mix logotype, and this identity was then used across media including outdoor advertising and the Little Mix tour.
Get Weird going platinum and outselling One Direction in 2016 (Whoops!).