ABOUT
Overview
Nothing gets us feeling more nostalgic than Lego and Marvel comics, so we jumped at the chance to create a series of point of sale items for the release of Lego Marvel Avengers.
The project involved creating an early pre-order buzz within the retail environment. By adding a sprinkling of the iconic Lego sense of humour popular with fans of all ages, we were able to produce a variety of items for the stores: from free-standing display units, to stacking cubes and even a free-standing standee of the Hulk giving the evil Loki a much needed shakedown, which added another element of fun to the campaign. The result looked brilliant in the shops and captured the essence of both Lego and Marvel.
Results
First number one of 2016 with 2.25 Million sales to date and rising.
Back to Lego: Marvel Avengers project
Gary Meredith
Freelance Motion Designer, Various
United Kingdom
Stephen Abela
Creative Director, Digicodex
United Kingdom