ABOUT

Briefing: YouTube, Vimeo, Instagram. Music videos can be found everywhere. Clicked by millions of people. But non of these plays will bring you to the top of the charts. Our task: to bring Universal’s artist CRO and his latest song on the top of the charts. Idea: We created an innovative music video that was exclusively released on Spotify thanks to a smart hack - and pushed CRO further up the charts with every single play. Execution: We used Spotify's new video canvas as a medium to replace static album covers. We overcame the time limit by simply cutting our music video into pieces and releasing it as a playlist. This way we could surprise people with a full music video. The first music video on Spotify.