Florencia Kessler Chief Reputation Officer

ABOUT

In the middle of the pandemic, Itaú created and launched a revolutionary pension delivery system for its elderly clients, the most at risk during the Covid-19 crisis. Historically, Argentina has been a cash culture because people couldn’t rely on or trust electronic banking. When the pandemic hit, millions of retirees lined up to receive their monthly pensions, exposing themselves to the virus despite the lockdown. Their choice was stark: risk their lives to go out to the bank or stay home with no money.

MADEIT CREDITS

  • Itaú ArgentinaClient
  • Alex RomeroCopywriter
  • Belén AranaDirector
  • Diego MedvedockyPresident
  • Florencia NiemetzAccount Executive
  • Gastón GualArt Director
  • Gonzalo FernándezCreative Director
  • Hernan KritzerChief Creative Officer
  • Jorge VillarVice President Client Leader
  • Lisandro CardozoChief Creative Officer
  • María José AmsonAccount Direction
  • Mariano GambaCreative Director
  • Martin DonozoDirector
  • Negro IbáñezProducer
  • Pablo MolinaHead of Production
  • Sol MartinChief Strategy Officer
  • * Alejandro DevotoChief Creative Officer
  • * D&AD
  • * Florencia KesslerPR & Communications Director
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