ABOUT

I was working remotely from Germany with culture brand Kitboys Club, based in Atlanta. Listening and understanding their brand and discussing things about design and what the brand is built on - I built the first apparel for their brand, rooted in American Soccer. I started by creating a tracksuit with details that they could claim as their DNA, using my knowledge to design something culturally relevant and use the tone of the brand to create the mood and design language for Kitboys. Heavily inspired by what their brand was built on and something that could be the brand's uniform for the future as well as now.