ABOUT

This brief was to re-brand the Polyvore platform. Polyvore is an eCommerce site which allows it’s users to put together sets of looks they like using their vast index of clothes, but more often than not the users cannot actually afford these sets. In the middle of the vlogger/blogger trend I started to notice that the Primark and high street dupe videos are getting more and more popular. The concept of the Thrift Shop was to generate cheaper duplicate sets to substitute the cost of the more luxurious brands. The users could then share these sets across social media and can also be added to the “better late than never” reminder alert that can be sent to loved ones- if they’re struggling for a gift ideas. Time to pop some tags!

Polyvore have also recently started to integrate homeware into their site but there is not much interest. The solution I created for this was to release an app that allows the user to generate sets and then using augmented reality, place the items in their rooms to see if they go. They can then capture this and share across social media to be given the chance to get the room of their dreams. And it will also increase the traffic and buzz around the Polyvore Home.