ABOUT

This is an app proposal and strategy for a leading sports nutrition brand that I created for one of the West Midlands top digital design agencies. GPS powered app provides you with a personal trainer. It knows when you go to the gym using the GPS check in feature, so there is no lying and no excuses accepted. It even knows when you’re in McDonald’s and nags at you to re-think your choice!

The app awards you Badges along the way so that you are constantly rewarded and encouraged, losing weight/ getting healthy can be an overwhelming process. The badges acknowledge the effort and commitment of the user.
The user can gain ‘food points’ by going to the gym or completing a milestone - get 10 points and you can have a chocolate bar. As the User logs in their food intake and excercises, the app calculates how much is left to do and what else they can eat. There is also notifications of upcoming offers and when your next point/ badge will be earnt.