ABOUT

The subject for my dissertation was “What effects have digital platforms had on the fashion industry?” Through my research I looked into the transition from print to digital platforms to benefit brands and the user experience.The journey for customers is no longer on a straight path, they expect to be able to access a brand via whichever entry they wish and it is up to a brand to meet these demands. I carried out case studies on Burberry, Next and ASOS to get a better understanding of the subject.

I also interviewed the head digital designer for ASOS to further understand the trends in digital and what the future holds.(Thanks again Yara!) I also decided to layout the dissertation into two editorial booklets to reflect the subject and make the information more digestible. If you'd like a copy drop me a message!