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After the success of the Aviator Jeans, Bare Metal Jeans and Commander Jeans campaigns, Flirt Creativity was ready to help PME Legend launch the newest member of their jeans arsenal. The goal of the campaign was to maintain PME’s position as market leader in the jeans segment and highlight the fact that PME Legend Skymaster jeans are equipped with both functional and technical features that enable you to channel your inner cargo pilot
To emphasize these special features, we created a full 3D animation of the Skymaster Jeans that was to be integrated into the TV commercial. Shot and edited by Flirt Creativity under the Californian sky, the film was broadcast during primetime hours on Dutch and German TV channels, in cinemas and online.