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With Netflix, Spotify and iTunes creating a revolution in media, we wanted to create a campaign that tapped into this new way of on-demand content for our next project with PME Legend. We knew that people love to watch series, so we created an online series located on the brand’s online platform that told a beautiful story about a cargo pilot and his classic Silverbird.
By allowing people to subscribe to the series and be the first to see the online premiere of new episodes, subscribers also got the chance to win a unique hand painted leather jacket, that also featured in the mini-series. To maximize interactivity with loyal customers, Flirt even programmed the technology so that people could order the product straight out of the movie.
In addition to this, the online campaign was supported by the offline TV commercial, which encouraged people to get online and shop the entire collection.