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For Optio Sano, who are a new brand that merge both fitness and fashion, we were able to enhance their positioning within the market though a brand film.
Gaining inspiration from the brand’s Roman inspirations, a narrative emerged of a hero and his ultimate defeat of an army of marble statues. Bringing together strong stylistic inspirations with an important message, the story was able to communicate the message that the hero could only defeat his enemy by conquering himself. This in itself is a reference to the brand’s name, with Optio Sano meaning ‘conquer yourself’.