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Herbalife is a lifestyle, not just a product - it is part of the daily routine and all sporting activities. Flirt Creativity translated this vision into a brand movie which became part of Herbalife’s online brand campaign, with the aim of attracting a new, younger audience, next to the brand’s existing audience. The result was the campaign’s flawless fit into current market trends surrounding the healthy living, food and sports sectors.
While developing the video concept, we united the target audiences and translated them into the mood and story boards. From the development of the script, copy and animated graphics, to the location scout and cinematography, Flirt Creativity was also responsible for the entire video production which it handled in-house. As a result, Herbalife successfully implemented the video into their online brand campaign, generated more relevant content and expanded the brand even further under existing and new target audiences.