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Every Body Counts is the campaign proposition for Club Pelikaan in 2017. After all, counting is key in fitness, for counting steps, breathing, timing, repetitions and sets. Every Body Counts puts the focus on your body – on every body, whether tall, small, big or thin.
Part of the campaign strategy was to create relevant online (video) content to further engage the brand’s target group. To do this, Flirt developed the concept, strategy and production for the online commercial, with the video concept not only showing the different ways in which people count during sports, but that everybody also counts, no matter what age, gender or level of practice.
Alongside the campaign film, we edited a YouTube pre-roll and several online social media video edits, with the photography achieved during the shoot also being used to develop the online and offline aspects behind the campaign.
Responsible for the concept, script, storyboarding, cinematography, art direction and production from A to Z, we worked closely with Club Pelikaan’s marketing manager to ensure that the results from the campaign were inspiring and on-brand.