ABOUT

Yme van der Wal, a well-known and respected m&a consultant stepped into our offices with a clear vision: for Flirt Creativity to develop a visual brand identity that would stand out in the financial sector without losing the corporate identity. Being a mergers and acquisitions consultant, you are constantly in the middle of two parties, and it is from this that we took inspiration to create a logo compromised of two diamond shapes. Each representing a party, the two shapes are connected by horizontal beams which act as the metaphor for the role of a m&a consultant. In the end, me were able to communicate successfully ideas of a premium service with our branding and bring together the client’s initial concept of bringing distinction to the corporate.