ABOUT

Minky kitten cakes needed a brand refresh to reposition the brand as more sophisticated and professional in a competitive bespoke cake market. Sarah-Jane from Minky Kitten is a talented award winning cake maker and sugar craft artist, so the new photography, website and promotion video had to show off her skills. Flipside art directed a suite of photography with a staged considered look, on pastel backgrounds, to use on the website and print material, plus a promotion video for the website social media and exhibitions. Both SJ and Flipside are thrilled with the end result.