ABOUT
During December Flipside set themselves the exciting task of designing 12 ale labels leading up to Christmas.
The design concepts are inspired by the 12 days of Christmas song, we didn’t set ourselves any rules when it came to the illustrations and design of each label. The only consistent element was the label shape, 12 ales of christmas neck badge and the bottle shape. The designs are visuals, so no need for the legal requirements such as alcohol percentages and volume. This was a chance to experiment and demonstrate our craft, and investigate different ways of creating animal and people based characters, we had fun with a number of approaches; handcrafted drawings and elements, montage, iconic representation, visual puns, flat vector and line art, to name a few. The complimentary typographic solutions were also a chance to flex our creative muscle, with hand rendered and manipulated type together with simplistic solutions. We are looking forward to approaching breweries this year, and would love to work with one to develop a drinks range.
Back to 12 ales of Christmas project
Dane Beasley
Creative Artworker, Hogarth WW
United Kingdom
Alan Jose
Brand Communications Manager, Sylcon Shoes
India
Henna Laine
2D/3D art student
Finland
Jamie
Freelance Artworker / Graphic Designer
United Kingdom