ABOUT

Following our successful Christmas campaign for Landsec shopping centres, we once again joined forces with agency partners The Traveller and the Bear to create new anamorphic content for Piccadilly Lights, the large digital screen in London’s fashionable West End.

Each year, 100 million people lay their eyes on Piccadilly Lights as they pass through Piccadilly Circus. It was a pleasure, therefore, to bring our CG-animated Turkeys—designed, modeled, rigged, and animated entirely in-house—to the big screen. In a style reminiscent of the TV campaign we also produced, the Turkeys strut their stuff down a festive catwalk, showcasing some of the products available for purchase in Landsec’s shopping centres. At the end of the animation, one of the Turkeys leans toward the crowds, playfully poking its head out of the screen in true anamorphic fashion, highlighting the 3D credentials of the display.