Flight Centre
New Malden,Surrey
ABOUT
This radio spot imagines the world of the near future. It's a world that is so highly regulated, legislated and politically correct that doing even the simplest things (which we take for granted today) have become incredibly complicated and devoid of fun. In this execution, a young person on holiday overseas (Spain) attempts to go for a swim, but is subjected to a laborious, overprotective educational process, hosed down for lice and only allowed a brief swim in an embarrassing outfit, under the watchful eyes of a military sniper. The spot concludes with a message from Flight Centre Youth & Adventure, reminding young people to travel now, before it's not fun anymore.
MADEIT CREDITS
-

Flight CentreClient
-

Bridget LangleyClient Liason -

George LowConceptualised, guided the look and feel and exe -

Jenny GloverGuided the overall idea, strategy, look & feel o -

Kim HuntProduction coordination and managing the job -

Louis EnslinSound Engineer -

Peter KhouryGuided the overall idea, strategy, look & feel o -

Shane ForbesConceptualised, guided the look and feel and exe -

TBWA\Hunt\LascarisAgency -

Cannes Lions Winners 2018