Fleur Mellor Producer & Choreographer

ABOUT

Over the course of 2020 we submitted numerous proposals with a variety of different ideas for projects to our clients and local councils. Ards & North Down Council got us in to discuss one of these suggestions and Window Wonderland was born. This idea was designed as a way to help re-animate town centres and drive footfall at a time when town centres and retail have been hit hard. Taking place throughout December at 5 different towns, by placing performers in shop windows we brought these spaces to life with magical fairytale characters through storytelling, dance, mime and music. By having performers behind glass, this allowed safe viewing for the public who were outdoors and able to distance successfully whilst enjoying bite sized performances of up to 5 minutes repeated 3 times an hour.

Shoppers could enjoy numerous performances across the space of a couple of hours and considered placement of participating retailers meant that shoppers were encouraged up and down high streets and around corners through a good spread of the area. This also generated interest and excitement for the participating retailers and helped improve footfall into their shops. At a time when panto’s and Theatre weren’t accessible or open, this created an energy and a sense of real magic around Christmastime. It reminded people of the joy of live performance they have been missing. Ourselves and the council received incredible feedback from this enterprise from members of the public across generations who were able to experience this together safely.

MADEIT CREDITS

  • Ards & North Down CouncilClient

Window Wonderland

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