ABOUT

Collaborated with Pepper Lunch, a renowned Asian food chain, to create compelling video ads announcing the opening of three new stores in Florida. Targeted primarily at potential franchisers on LinkedIn, the videos required meticulous alignment with the brand's identity.Adhering to their branding style guide, I infused the videos with their looks, incorporating their patterns for backgrounds and leveraging 'spiciness' motifs through smoky effects. Kinetic typography added dynamism, while animation brought still photos and icons to life. I also used map animations to show the locations of the new stores.They needed both widescreen and square versions, which required careful reorganization of elements within the frame. The result was a visually captivating campaign that effectively communicated Pepper Lunch's expansion while maintaining brand integrity.
Little behind the scenes screencap ????