Five by Five Global Southampton


At FivebyFive, we have been in charge of the global digital launch of every title for Activision since 2006 - including Call of Duty, which is one of the world’s biggest entertainment franchise. Call of Duty: Black Ops Cold War is the 17th title in the main franchise and, once again, Activision looked to us to deliver the global digital launch.

We produced and delivered a huge array of digital content, including over 4,000 assets across digital display, social and video in 28 markets and 17 languages - all within just three weeks. Assets included placements for IGN, Twitch, Samsung, Eurogamer, IMDb, Amazon and Spotify. This was all managed by our in-house proprietary digital display platform – Oceanview.

With different forms of lockdowns in place around the world during the game launch, we saw really strong digital sales as gamers sought escapism without having to leave the house.

Date created: May 2021 2021-05-01T00:00:00+0100
Date published: 26 May 2021 2021-05-26T11:17:18+0100


Project featured: on 27th May 2021

Action-packed digital launch for Call of Duty: Black Ops Cold War