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Taste The Future, a conceptual exploration of fashion in 2035, 2041, and 2053

Glenfiddich and textile studio BYBORRE collaborate with a speculative design project inspired by the ageing process of Glenfiddich’s 12, 18, and 30-year whiskies, the collection envisions how scarcity, circularity, and digital integration will shape what we wear.

The garments evolve from undyed, grey basics to a universal suit designed for a predominantly digital world. Highlighting sustainability and functionality, the project challenges traditional ideas of luxury and longevity.

While many people associate whisky with centuries-old traditions and feelings of nostalgia, Glenfiddich is taking a completely different approach with Taste The Future—a platform inviting people to look further ahead and think about future challenges.