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Stranger Things doesn’t just have viewers, it has disciples. To feed their thirst for all things Hawkins as the last season loomed, Netflix brought radio station WSQK – The Squawk out of Hawkins and into the real world, tasking Firmative with getting people tuning in.

We broke out the hairspray and shoulder pads, and bombarded social media with a full-on-80s launch for the station, from a lo-fi launch announcement to individual identities and videos for its regular segments, creating and sustaining hype and listenership as Stranger Things took over the world one last time.