ABOUT

Transforming a clinical children’s supplement into a magical, empowering experience, across packaging, storytelling and immersive digital interactions.

Concept
Nualtra asked Fiora to launch a new oral-nutritional supplement (ONS) for children aged 1–10. The brief was to go beyond dry medical comms, and instead build a world that resonates emotionally with young patients, their parents and healthcare professionals.

Execution
We created “Team Altrini” a full creative universe with hero characters, backstories and a colourful, friendly aesthetic. Using a mix of generative AI, 3D rendering (Cinema 4D), Photoshop and traditional design, we developed engaging artwork, character-driven packaging and digital assets.

We rolled out a multi-channel launch: AR mobile game, animated videos, collectible character cards, interactive brochures, a dedicated website, fridge posters and downloadable content to help families engage.

Results
The campaign re-positioned the ONS, not as a clinical necessity, but as a “superhero power-up” journey for children. The immersive, emotionally-driven storytelling improved acceptance and engagement across all target audiences (children, parents, healthcare professionals), turning a medical routine into a playful and motivating experience.