ABOUT

Sustainable, vegan clothing label Cass needed branding with a high fashion edge. Not to be confused as a 'hippy' brand, Cass set out to create a high end fashion brand to compete with shops like Whistles, Reiss and All Saints, the difference being the ethos that fashion should be ethically sourced and sustainably made.

I was involved in designing the logo and branding concepts for Cass as well as a responsive e-commerce site, look-book, advertising and packaging.