About me

Hi,

I'm a senior copywriter in Sydney, Australia, moving to England with my family in late November. I have an EU passport and National Insurance number ready to go.

As a snapshot, I have over 13 years' experience as a copywriter - six of which have been with high profile creative agencies, including George Patterson Y&R and M&C Saatchi, Sydney. I've worked through-the-line with an emphasis on direct and digital media including eDMs, websites, microsites, landing pages, banner ads, and mobile marketing. I've also written SEO/SEM websites and implement best practice standards for email marketing.

I've worked for blue-chip clients including Australia's largest telecommunications company, Telstra; Australia's leading bank, the Commonwealth Bank; the Australian Federal and NSW State Governments; and brands like Colgate-Palmolive, CareerOne.com.au, PricewaterhouseCoopers, Arnott's, Bacardi Rum, Virgin Mobile and WWF's Earth Hour.

A career highlight was seeing my idea of the Palmolive 3-Step Breast Check come to fruition at GPY&R. The campaign was widely acclaimed and represented the agency as a Cannes Lion nomination.

If you'd like to have a general chat or know more about my skills and experience, I'd be happy to correspond by email, phone or Skype (as I'm still in Australia).

I hope to hear from you soon.

Kind regards,

Fiona Hanks

Copywriter

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Skills

Over 14 years' copywriting experience, Client-side and agency-side, Blue-chip clients, financial services, FMCG, B2B, telecommunications, beauty, e-commerce, career sites, children's literature, education and more, Working on projects through the creative process, from concept to final sign off, Freelance experience - working remotely and independently as well as part of a team

Sector Experience

Blue chip, Financial services, FMCG, Telecommunications, B2B, Health & beauty, e-commerce, career websites, children's literature

Awards

Bachelor of Arts (English), AWARD Copy school, ADMA DM Ceative School, ADMA Advanced Copywriting

Clients

Arnott's, CareerOne.com.au, Colgate-Palmolive, Commonwealth Bank of Australia, FINSIA (Financial Services Institute of Australia), Foxtel by Telstra, Future School, NEWS Digital, NSW Health, Scholastic Australia, Telstra, Virgin Mobile, Westfield, Westpac Bank, Woolworths supermarket