ABOUT

The Client
Goldpaw is a top-quality dog apparel and gear company based in Minnesota. Goldpaw is the standard for functional pet wear and we are honored to work with this female-founded company.

Execution
Goldpaw faced a significant challenge: the marketing and visual efforts were all over the board. This lack of consistency led to a diluted brand identity, causing confusion among potential customers and diminishing the brand’s overall market impact. Goldpaw sought a solution to unify its branding and streamline its marketing so they could remerge the obvious choice.

Results
The brand refresh and new marketing strategies have significantly impacted Goldpaw’s market presence. Post-refresh, Goldpaw reported a 25% increase in customer engagement and a 30% rise in sales, particularly noted during trade show events.