In an age where child obesity is a current and reoccurring news and constant worry for parents, Petits Filous have become a strong brand promoting healthy products.
This case study looks into the possibility that Petits Filous can expand into
new markets in product form. To encourage children to explore the outdoors,
in the process increasing physical well being and an active, healthy lifestyle. Whilst keeping the essence and brand values which Petits Filous are renowned for.