About me

Hello. I'm Filipe Macedo, the MADvertiser.

MAD stands for Marketing, Advertising and Digital.
MAD is being able to create Meaningful, Amazing and Disruptive things.
MAD is also part of my DJ name (MAD MAC) and side project (MAD SubCulture).

I love culture, brands, solving all kinds of problems and working with creative, smart people. I'm always looking for ways to extend my capabilities and exploring the limits of what is possible. Almost like an advertising hacker.

I'm currently the CMO & Head of Social at comOn since 2011 but you can also see me as a Strategic Planner or a Brand Strategist. Some clients even say I'm a pretty capable Marketer or Brand Manager. What's important is that I enjoy partnering with brands to deliver meaningful services and experiences, specially using digital and social.

The left side of my brain is insightful, obsessed by method, planning, by facts and data. It comes as no surprise, since it was trained intensively at Instituto Superior Técnico, where I got my Masters in Computer Engineering. My right hemisphere, natively creative, naive and rebel, was stimulated at IADE in the arts of Branding and Advertising. The bottomline is that I can be good with words but also with numbers.

But besides all the degrees, jobs and titles, the truth is I'm just a motivated young man with skills in Marketing, Advertising and all things Digital. My diverse background gives me a different perspective and broader ways of thinking. And, as it turns out, that's been very useful for bringing together all the disparate elements that today's technology and consumer behavior demands.