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Let’s be fair, it’s a simple idea that looks like quite obvious once you have the problem in mind. However, it has never been done before. It’s about changing the rules of reviews to ensure that we let time take its course, by asking people to share their feedback after more than one year of use. Simple, but powerful to change habits without changing habits. Simple, but powerful to reframe the way we assign value to things. Simple, but powerful to help people make choices through the lens of long-term. Simple, but powerful to instill this new mindset at the core of the commerce machine.