About me

Trendwatcher and marketing expert with over 15 years of experience in creating and implementing communication strategies both from creative/branding and media perspective. One of the most innovative digital strategists in Poland.
Over the last couple of years responsible for digital strategy in Havas Media and Saatchi&Saatchi advising clients on their digital presence on the whole consumer journey: from awareness to purchase (clients like IKEA, MARS, or Microsoft). Before that leading integrated teams responsible for communication for Coca-Cola and Procter&Gamble.
At present orchestrating Accenture Song proposition in terms of creativity and content production. Finding opportunities for businesses and brands to grow in digital age

Helping clients in identifying their future products, service models, business models, envision and design the new costumer experience leveraging on different levers ( eg. media, technology, UX, creativity).

Shaping brand value propositions with significant impact on their business results.

Member of Jury Mixx Awards Poland, Bulgaria, Romania.
2020 Chairman of Jury of MIXX Awards in Poland.
Member of MIXX Europe Jury 2020, 2021
Member of Innovation Award jury in 2022

Work
Articles
Achievements
Activity

Filip's achievements

Site Achievements

Top 25

Judging

Filip Beznicki has sat on the Creativepool Annual jury.

Annual 2022 Judge Digital

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