ABOUT

Concept:
One in every 74 people in Taiwan suffers from dementia, and this percentage is steadily increasing year by year. People with dementia are often experiencing panic due to disorientation. However, most caregivers often have conflicts due to lack of understanding. The Ministry of Health and Welfare hopes to raise the public’s awareness towards dementia sufferers, and would like to help everyone have a better understanding of the state of dementia.

We designed a picture book, "If You're Lost". By using the experience of being lost that everyone has had, we can establish people's empathy and encourage them kindly supports toward people with dementia. Healing images and heart-warming words convey how to interact with people with dementia in different scenarios.

Execution:
The famous Taiwanese illustrator Kyo was invited to create heart-warming images with the text, and uses the style of a children’s story picture book to convey this message. Within the book, there is also a list of the 10 major warning signs of dementia, so that people can be more aware of the initial symptoms of dementia. An online activity is available for making audio recordings to accompany the picture book, where friends and relatives can narrate the “If you lose your way” picture book in their own voice, allowing dementia sufferers to feel companionship and comfort from voices familiar to them at any time through these unique recordings.

Result:
The picture book, "If You're Lost", became a friendly and popular tool for caring dementia sufferers. The picture book also won extensive media coverage (Over 8,000,000 NT free media coverage) and Over 3,000 public resonance after it published. We also launched an online version picture book at the same time. Letting their families and friends recording their own voices to make an audible picture book of "If You're Lost" to accompany dementia via familiar voices at every moment. There are 160+ different voices version audible stories were recorded and successfully attracted 100,000 times interactive with the online picture book.